Over the last few decade business owners have been benefiting from Facebooks unique ability to track and influence who sees your Facebooks ads based on website interests. So if someone landed on the B&Q website, they would get classed as having an interest in DIY which would then allow you to create an advert and target them, intently to get them interested in your product or service.
Category Archives: Marketing, Facebook Ads
Stop Boosting Facebook Posts
‘Your video is doing 90% better than all your other posts, do you want it to reach an additional 5000 people for £10’. Have you seen this message on your Facebook page? STOP don’t press it, not until you’ve read below! Facebook has the ability to send your ad based on how someone will engage …
When running Facebook Ads always retarget
Who here meets someone who is interested in your product or service but not able to sell on that occasion, maybe they’re just not quite ready.Maybe before you could have met them again at a networking event.Maybe you had a number and could call them up to arrange a meeting.Maybe you’re able to send multiple …
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The importance of using a Facebook Pixel
Find out how a Facebook Pixel can help you when it comes to adverts. Install a Facebook Pixel to your website and Facebook can analyse the people that visit and re-target them. Facebook can use the information they gather on your audience including demographics and interests to find similar people. Learn why it will take …