Over the last few decade business owners have been benefiting from Facebooks unique ability to track and influence who sees your Facebooks ads based on website interests. So if someone landed on the B&Q website, they would get classed as having an interest in DIY which would then allow you to create an advert and target them, intently to get them interested in your product or service.
Tag Archives: Facebook
Instagram messenger joins with Facebook
Today, when heading for your Facebook Messenger you might see a few changes, most notable the new colour, incorporating the Facebook blue and Instagrams orange/purple. It might take a bit of getting used to. So why has it changed? I’ve been highlighting for a while the evolution of Facebook and Instagram and how I believe …
Stop Boosting Facebook Posts
‘Your video is doing 90% better than all your other posts, do you want it to reach an additional 5000 people for £10’. Have you seen this message on your Facebook page? STOP don’t press it, not until you’ve read below! Facebook has the ability to send your ad based on how someone will engage …
The importance of using a Facebook Pixel
Find out how a Facebook Pixel can help you when it comes to adverts. Install a Facebook Pixel to your website and Facebook can analyse the people that visit and re-target them. Facebook can use the information they gather on your audience including demographics and interests to find similar people. Learn why it will take …
The theory behind using Facebook Ads effectively.
Find out why Facebook Ads do matter, even if you think your audience isn’t on Facebook. Remember, Facebook doesn’t just own Facebook they own Instagram, Messenger and Whattapp. Also note Facebook allow received 45% of all the social media traffic in the world. So discover how your mindset to Facebook Ads might be holding you …
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